Gravy Bar MCR

Gravy Bar was revealed in March 2017 as Manchester's first deluxe cuisinery focussed on gravy. It launched on April 1st 2017, after being covered by more than 30 online publications including Manchester Evening News, Metro, The Evening Standard, Huffington Post UK and the "i", to name but a few.

Timeline

An awful lot happened in just three-and-a-half weeks, especially on Twitter where we gained 1800+ followers and over 250,000 tweet impressions.

We thought we'd summarise our favourite bits.

Thursday 9 March

  1. https://twitter.com/gravybarmcr/status/839943210868879361

Sunday 12 March

  1. We announce our new gravy-focussed venture to an excitable audience of none.
    https://twitter.com/gravybarmcr/status/840889609403940864

Wednesday 15 March

  1. Establishing brand values, such as a core of honesty, is important early on.
    https://twitter.com/gravybarmcr/status/842091530563149824

Thursday 16 March

  1. We start promoting the account... and get noticed.
    https://twitter.com/gravybarmcr/status/842483688092962816
  2. https://twitter.com/ilonacatherine/status/842498951479808000

Friday 17 March

  1. https://twitter.com/CallMePeregrine/status/842633806054113281
  2. https://twitter.com/CallMePeregrine/status/842634193205186560
  3. https://twitter.com/Barnesy19/status/842677176507994112
  4. https://twitter.com/sberrydream/status/842715197294985216
  5. https://twitter.com/MDOG_Manchester/status/842719718003957760
  6. https://twitter.com/larysa_anne/status/842741504695308288
  7. https://twitter.com/Si_Bags/status/842750208165498880

Saturday 18 March

  1. Our swish website goes online. It's sparse on the details of our "deluxe cuisinery" and is most certainly not suspicious in any fashion.
    http://gravybar.uk
  2. Precisely.
    https://twitter.com/geeoharee/status/843160183912185856

Sunday 19 March

  1. Our first coverage.
    https://lovinmanchester.com/food/a-gravy-bar-is-coming-to-the-northern-quarter-and-it-sounds-cool-af
  2. https://twitter.com/charl_hall/status/843525306610802689
  3. http://thetab.com/uk/manchester/2017/03/19/gravy-bar-land-manchester-27098

Monday 20 March

  1. https://twitter.com/Jess_The_Muggle/status/843788365560463361

Tuesday 21 March

  1. Everyone has asked us, Vegan Olive.
    https://twitter.com/VeganOlive1/status/844268508569636864

Wednesday 22 March

  1. https://twitter.com/gravybarmcr/status/844524672280657920
  2. Our coverage in the M.E.N. also made it to the print edition.
    http://www.manchestereveningnews.co.uk/whats-on/food-drink-news/gravy-bar-manchester-twitter-where-12781933
  3. Have they run out of plates? I am sick to death of people trying to serve me food on old germ ridden floorboards.

Thursday 23 March

  1. https://twitter.com/gravybarmcr/status/844842406197440515
  2. https://twitter.com/Aaron_J_Green/status/844883424070586368
  3. https://twitter.com/emsy_louise/status/844895704468221952
  4. https://twitter.com/gravybarmcr/status/844908343349121024
  5. https://www.pretty52.com/tasty/food-and-drink-a-gravy-bar-is-opening-in-manchester-next-month-and-we-cant-even-20170323

Friday 24 March

  1. http://www.cosmopolitan.com/uk/worklife/a9178686/gravy-bar-manchester
  2. https://home.bt.com/news/features/theres-a-gravy-bar-opening-in-manchester-and-we-cant-cope-with-the-suspense-11364167730729
  3. We'd love to, Hattie, but these chips won't individually wrap themselves.
    https://twitter.com/hatttiegladwell/status/845248444524613633
  4. http://ilovemanchester.com/2017/03/24/this-weeks-manchester-news-in-ten-bespoke-barbers-bolton-fashion-and-gravy-trains.aspx
  5. http://www.sickchirpse.com/manchester-gravy-bar-northern
  6. http://metro.co.uk/2017/03/24/a-gravy-bar-is-opening-in-manchester-and-we-need-to-get-ourselves-there-immediately-6531445/
  7. http://www.shortlist.com/food-drink/manchester-is-apparently-getting-its-very-own-gravy-bar

Saturday 25 March

  1. Our full menu is released in glorious web resolution PDF. We introduce our next generation food concepts including cask-aged gravy, bring-your-own-pie (corkage applies) and delicious toppings including hundreds and thousands. We also introduce our monthly gravy subcription, Club Wednesday, and our live-streamed specials board.

    Every word screams credibility.
    https://twitter.com/gravybarmcr/status/845600114542567424
  2. http://gravybar.uk/dl/menu.pdf
  3. https://twitter.com/HazeManchester/status/845601286800203776
  4. http://www.konbini.com/en/lifestyle/gravy-bar-manchester/
  5. http://www.ladbible.com/more/awesome-the-north-proves-its-superiority-again-with-a-gravy-bar-20170325
  6. https://twitter.com/therealhopey/status/845648739599630336

Sunday 26 March

  1. https://twitter.com/Davelatics/status/845928181605568512
  2. http://www.goodhousekeeping.co.uk/food/food-news/gravy-bar-manchester
  3. https://twitter.com/gravybarmcr/status/846018406134439936
  4. Reddit hates our gravy paradise. :(
    https://www.reddit.com/r/manchester/comments/61ngux/thoughts_on_the_gravy_bar_opening_in_nq/

Monday 27 March

  1. https://twitter.com/worthafork/status/846255893213827072
  2. https://twitter.com/didsburygirl/status/846437087956127744
  3. Finally someone gets to the real heart of the issue.
    https://twitter.com/gravybarmcr/status/846484949813231616
  4. http://www.stylist.co.uk/life/recipes/food-uk-first-gravy-bar-to-open-manchester
  5. http://nyheder.tv2.dk/udland/2017-03-27-medie-nu-aabner-verdens-foerste-sovsebar
  6. http://www.standard.co.uk/lifestyle/travel/a-gravy-bar-is-opening-in-manchesters-northern-quarter-a3500246.html
  7. https://lovinmanchester.com/food/the-new-manchester-gravy-bar-has-released-its-menu-and-bloody-hell-its-good

Tuesday 28 March

  1. Unbelievably, we actually took this picture before Lovin' Manchester wrote the below quote in their first article.
    https://twitter.com/gravybarmcr/status/846673975715364864
  2. It's about time too. #progress
    https://twitter.com/charl_hall/status/846674634577711104
  3. http://www.huffingtonpost.co.uk/entry/stop-what-youre-doing-a-gravy-bar-is-coming-to-manchester_uk_58da2ac3e4b0f805b3236568
  4. https://www.asdagoodliving.co.uk/food/features/gravy-bar
  5. https://theculturetrip.com/europe/united-kingdom/england/articles/a-gravy-bar-is-opening-in-manchester-but-is-it-too-good-to-be-true/
  6. https://twitter.com/DavidNBattersby/status/846701649641062405
  7. https://twitter.com/thesage30/status/846746982123233280
  8. https://twitter.com/deadmanjones/status/846764048112848897

Wednesday 29 March

  1. We categorically would never do this to you.
    https://twitter.com/jennifer_jsk/status/846976868150644736
  2. The gag here was supposed to be that stock cubes were served with the bill instead of mints. Instead, this tweet resulted in journalists from the M.E.N. directly accusing us of being PR for OXO.
    https://twitter.com/gravybarmcr/status/847014719986683904
  3. https://twitter.com/GRUBMCR/status/847021030514286592
  4. https://twitter.com/rowenamalpass/status/847039938088615936
  5. https://www.designmynight.com/manchester/restaurants/northern-quarter/gravy-bar-manchester/new-bar-spy
  6. Screenshot from Design My Night
  7. https://inews.co.uk/essentials/lifestyle/food-and-drink/great-gravy-hoax-manchesters-gravy-bar-got-everyone-talking/
  8. Blind panic at Gravy HQ when it's discovered that the inestimable Sherlock Binns is on the case.
    https://twitter.com/simonbinns/status/847063957961625601
  9. http://manwants.co.uk/brand-new-gravy-bar-opening-manchester/
  10. Gravy needn't come cheap, Steve.
    https://twitter.com/akaCrush/status/847086142126280704
  11. http://www.pretty52.com/tasty/food-and-drink-the-manchester-gravy-bar-has-revealed-its-menu-and-were-not-worthy-20170329
  12. We have never felt like such awful people. We're so sorry, Ally.
    https://twitter.com/alice_wiggans/status/847125744232882176
  13. https://twitter.com/taylordylan/status/847134442514763776
  14. http://www.refinery29.uk/2017/03/147097/gravy-bar-manchester-northern-quarter http://archive.is/hrbXM
  15. https://twitter.com/iamdoctorJ/status/847170801363243009
  16. https://twitter.com/GrWoodcock/status/847185767369785344
  17. A gravy discussion amongst Redditors gets heated.
    https://www.reddit.com/r/manchester/comments/62a2ok/gravy_bar_surely_an_april_fools_joke/

Thursday 30 March

  1. https://twitter.com/gravybarmcr/status/847369558654566400
  2. https://twitter.com/MikAlexH/status/847370984470360064
  3. https://twitter.com/Abegale/status/847376843229413376
  4. https://twitter.com/iamdoctorJ/status/847391223153180673
  5. Outrage at Gravy HQ as Manchester Confidential dare to question our culinary credibility.
    http://confidentials.com/manchester/manchester-gravy-bar-hoaxsters-dupe-national-press-and-the-danes
  6. Tossers
  7. https://twitter.com/gravybarmcr/status/847429591346028544
  8. Might as well create a religion as well while we're at it.
    https://twitter.com/gravybarmcr/status/847433495433551877
  9. https://twitter.com/TheHungryDan/status/847434132246339584
  10. https://twitter.com/gravybarmcr/status/847454373114515456
  11. I really don't think it was ever a secret...
    https://lovinmanchester.com/food/alert-a-huge-secret-about-manchesters-gravy-bar-has-just-got-out
  12. Please stop asking.
    https://twitter.com/HelenSmaf1982/status/847474204052082689
  13. The best hashtag award goes to...
    https://twitter.com/AppleFreakazoid/status/847484759869497344
  14. https://twitter.com/adireland/status/847486446181142528
  15. https://twitter.com/anniejakeman/status/847491132623790080
  16. http://ilovemanchester.com/2017/03/30/people-will-be-gutted-to-find-out-manchester-gravy-bar-is-fat-fake.aspx
  17. https://twitter.com/_megggy/status/847574435326550016

Friday 31 March

  1. https://twitter.com/mcrconfidential/status/847696531163561986
  2. https://twitter.com/gravybarmcr/status/847735469055987717
  3. https://twitter.com/gravybarmcr/status/847749392018718720
  4. http://confidentials.com/manchester/manchester-sleuth-gravy-fools-michael-portillo?id=58de30a06b2cc
  5. https://twitter.com/RhinocerYes/status/847781068560375809
  6. https://twitter.com/gravybarmcr/status/847783789745098752
  7. Don't stop believin'
    https://twitter.com/gravybarmcr/status/847799116943982593
  8. https://twitter.com/R2BCBeerCafe/status/847909239901351937
  9. https://twitter.com/Victoria1murph/status/847921519753822208

Saturday 1 April

  1. https://twitter.com/of_brimful/status/848057884751667200
  2. https://twitter.com/gravybarmcr/status/848079486063001601
  3. https://twitter.com/gravybarmcr/status/848127553906896897
  4. Well at least this guy had fun.
    https://twitter.com/Si_Bags/status/848130912172879873
  5. https://twitter.com/WubeyOneKenobi/status/848137035105939462
  6. https://twitter.com/nikkiroseh/status/848147367664791553
  7. Sorry. :(
    https://twitter.com/brettclaxton/status/848205541755289600
  8. Guys, you missed it. #innovation
    https://twitter.com/GenuineDining/status/848219711456333824
  9. https://twitter.com/larysa_anne/status/848284585372921857

Sunday 2 April

  1. Us too, Si. Us too.
    https://twitter.com/Si_Bags/status/848584079197044736

Monday 3 April

  1. http://www.manchestereveningnews.co.uk/whats-on/food-drink-news/gravy-bar-manchester-opening-hoax-12837459

Wednesday 5 April

  1. https://inews.co.uk/distractions/offbeat/gravy-bar-manchester-true-story-fake-restaurant-fooled-world/
  2. Ziferblat fill in for the absentee Gravy Bar. The heroes this city needs right now.
    https://twitter.com/ZiferblatEdgeSt/status/849621763998830592
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